An eBook created to showcase the unprecedented rise in consumer snacking and how CPGs could think about packaging to take advantage of this trend.

In addition to researching key statistics and demographic data, I incorporated “Food for Thought” sidebars to allow the client to cite their packaging examples outside the expert narrative.

Intelsat is a global leader in connectivity for aviation, maritime and defense industries. The company is creating the world’s first truly unified 5G network of satellite constellations, terrestrial applications and related technologies. I was asked to write an eBook to introduce this concept to commercial aviation decision makers. I participated in SME interviews, reviewed digital materials, and worked with the product marketing team to fill in gaps on key technologies and concepts.

To boost readership and keep the content interesting, I proposed a question/answer, chapter-based format with minimal copy, lots of iconography and content based on actual customer discussions. The format was a hit, airlines engaged, and Intelsat is currently gaining a reputation as the unified 5G network for commercial aviation.