ingredion
Ingredion is a world leader in ingredient solutions. A key focus is on products that reduce sugar in commercial foods. These marketing elements—ranging from high-end photography in print advertising to highly technical content for food formulators—reflect the wide array of work produced across markets. Copywriting required extensive vetting by food scientists and technical marketing teams.
Digital banners
Collateral
Video
My team created a short social video series called “Let’s Talk Texture” featuring English and other language versions designed to spark food formulators’ interest in food textures and how they create memorable consumer experiences.